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New strategy for tourism industry

CANADA, March 4 – A brand new technique is offered to assist information the tourism business by the 2022-2023 tourism seasons.

The technique, Charting the Course of Tourism in PEI for the Subsequent Two Years, outlines three aims:

  • optimize restoration potential for 2022;
  • set in movement circumstances to help greater revenues from tourism for the subsequent two years;
  • start to essentially shift how tourism is developed and delivered in PEI past 2023.

“As we put together for the upcoming season, it’s extra essential than ever earlier than that our business continues to work collectively like we now have these previous two years,” stated David Groom, Chair of the Tourism PEI Board of Administrators. “This technique was created along with business, for business, and will probably be our information as we transfer ahead in restoration.”

“This new technique challenges the tourism business to assume otherwise, dream large, and contemplate all the chances of what tourism on our Island may be. The restoration of tourism in our province is a real collaborative effort. Thanks to everybody who was concerned in creating this technique in your help, participation, and concepts. This technique will assist us work collectively to form a brand new future for tourism in Prince Edward Island.”

-Minister of Financial Progress, Tourism and Tradition Matthew MacKay

“Tourism on Prince Edward Island is in a superb place to strategically rebuild and redefine our business with the event of this new technique,” stated Corryn Clemence, CEO of the Tourism Trade Affiliation of PEI. “The extent of business engagement and enter has been large all through the method of creating the plan. This, coupled with actionable initiatives and clearly outlined targets, will lay out the framework for the subsequent couple of years. We sit up for rolling this plan out in a real partnership between business and authorities.”

To view the technique, go to: tourism-strategy-2022-2023

The technique was created in collaboration with the Tourism Trade Affiliation of PEI, Tourism PEI board members, Technique Steering Committee members, Regional Tourism Associations, Vacation spot Advertising Organizations, tourism associate organizations, and numerous enterprise group members.


Media contact:

Hillary MacDonald    

Division of Financial Progress, Tourism and Tradition





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