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Winter tourism marketing ‘starting to pay off’ on P.E.I.

Some Charlottetown tourism operators had a giant month in December — an indication, they are saying, that P.E.I. is growing right into a year-round tourism vacation spot.

Uncover Charlottetown has spent a number of years selling Charlottetown as a winter getaway.

They’ve labored with town and companies to create a Christmas look and promote occasions to draw guests, mentioned govt director Heidi Zinn.

“It is beginning to repay. Our Victorian Christmas market, we noticed 5,000 individuals on the town that weekend, we bought lots of of resort packages.”

Luke Thompson, visitor companies supervisor on the Holman Grand Lodge in Charlottetown, mentioned it was their busiest December on report, and so they’re wanting ahead to welcoming one other inflow of vacationers for the Canada Video games beginning subsequent month.

Brittany Miranda
Brittany Miranda, a vacationer from Toronto, says she likes how Charlottetown was embellished over the vacations. (Laura Meader/CBC)

“It’s totally promising and really motivating going ahead after, you already know, some tough years.”

Summer time remains to be the largest season for tourism in P.E.I. 

General numbers for June and July final 12 months broke data. The Tourism Trade Affiliation of P.E.I. mentioned when closing figures are tallied, it might find yourself being the largest 12 months on report. 

CEO Corryn Clemence mentioned it is smart to speculate extra assets selling P.E.I. winters.

“It helps with employment, we will hold individuals employed year-round, it is nice for the economic system, and we’ve got a gorgeous vacation spot year-round.”

The Holman Grand Hotel
Officers with the Holman Grand Lodge say it had its busiest December on report in 2022. (Laura Meader/CBC)

Brittany Miranda, a vacationer from Toronto who was visiting P.E.I. over the vacations, agrees.

“The way in which the city was dressed up for Christmas is actually candy, it simply feels very charming. It is only a small city but it surely’s fairly participating.”

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