Wait, a beer is how much?
Let’s say you’re at this week’s PGA Championship, strolling alongside the sweeping fairways of Southern Hills, and you end up a bit parched. You determine a chilly beer would style simply high quality. How a lot would you anticipate to pay? 5 bucks? Seven? Ten on the far exterior, proper?
How about $19?
Sure, this 12 months’s PGA Championship is charging as much as $19 for a can of Stella Artois, or a mere $18 if you wish to persist with Michelob Extremely. Cocktails are additionally $19, which is one thing of a shock contemplating the standard beer-to-cocktail price ratio. Wine is a relative cut price at $13 a pour.
Nineteen freaking bucks for a beer! And it is available in a can, not a keg! Only for perspective, listed below are a number of methods you might have spent $19 on the Masters this 12 months:
Granted, not each match can worth its meals prefer it’s 1965 the way in which the Masters can, besides, an extended day on the course might run a thirsty fan into the three figures.
Justin Thomas stepped into the fray on the followers’ behalf on Monday:
“You need individuals to return to the match. If I am on the fence and I am wanting on the concession stand, that is not the best factor,” Thomas elaborated on Tuesday. “I used to be simply blown away as a result of I’ve by no means seen a beer $18 or $19 in my life. Guys have been speaking about it, so I, you recognize, needed to rise up for the followers. Felt prefer it was proper.”
“Michelob Extremely is eighteen bucks, however it’s a tall boy,,” Brooks Koepka mentioned. “It is greater than the traditional ones, so you may be all proper. You drink sufficient, you may be high quality.” (Value noting: Koepka is sponsored by Michelob.)
Right here’s the unhealthy information: These sorts of excessive costs at premium occasions are seemingly right here to remain. PGA officers defended the costs by saying they had been “form of similar to stadium occasions,” and, properly … they’re proper. Beer costs at the Super Bowl in February had been $19 for craft beer, $17 for home, and $10-$17 for wine. Ouch.
There’s some comfort for the followers in attendance on the precise match, although: all-you-can-eat meals and nonalcoholic drinks.
“Beginning Thursday, spectators will be capable to drink non-alcoholic drinks and as a lot meals as they need for the value of their ticket,” Kerry Haigh, chief championships officer of the PGA of America, mentioned Tuesday. “For these on the follow days, all spectators can herald bottled water, and beginning Thursday we’ll have refills on water.”
That is the way it works, people. Proper now we’re caught paying $19 a beer. Earlier than lengthy, we’ll be fortunate if we’re getting them for lower than $25. (Mortgage officers can be available for these patrons who want to finance their beer buy.)
In the event you’re headed to the PGA Championship, we are able to’t endorse sneaking alcohol onto the premises, even when it’ll prevent the value of a steak dinner. However keep in mind: They gained’t examine the contents of your stomach. Pregaming isn’t only for soccer.
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Jay Busbee is a author for Yahoo Sports activities. Observe him on Twitter at @jaybusbee or contact him at jay.busbee@yahoo.com.
