Upstreet Craft Brewing Launches Non-Alcoholic Beer Libra at the LCBO
“It is 2022; desirous to be social whereas aware of our wellness does not must be all or nothing. Libra delivers a refreshing, true-to-taste non-alcoholic craft beer expertise that matches the life-style of Canadians,” says Mitch Cobb, Co-Founder and CEO of Libra, Non-Alcoholic Craft Beer. “As craft brewers, we’re obsessive about creating a group of non-alcoholic beers in numerous kinds and flavours that meet the usual of beer lovers. We’re excited to work with the LCBO to supply extra craft choices on this class.”
Working with Juno-award-winning Canadian folk-rocker Serena Ryder, Libra hopes to encourage Canadians to search out their steadiness and be social on their phrases. Along with launching on the LCBO, Libra would be the first non-alcoholic beer on faucet at Craft Beer Market in downtown Toronto and Ottawa. It is usually the first-ever official non-alcoholic beer sponsor of the Ottawa Blues Festival on July 7-17, 2022.
“Making grownup non-alcoholic drinks extra accessible and accessible in each social state of affairs is so vital,” says Marcos Salazar, CEO of the Grownup Non-Alcoholic Beverage Affiliation.” Libra’s launch on the LCBO will assist propel the non-alcoholic beverage business ahead in Canada and provides shoppers extra selection.”
Libra Pale Ale is gentle and refreshing with tropical aromas and a crisp end. It has 30 energy, 6g of carbs, and a four-pack retails for $10.95. As a part of their partnership with Serena Ryder, 1% of Libra Pale Ale gross sales on the LCBO will help ArtHaus Serena’s music incubator, mentorship and experiential wellness neighborhood. Its mission is to create a panorama the place artists, musicians, creators, music business leaders and wellness specialists can come collectively and help each other. Its mentorship applications assist artists hone their craft and collaborate with others within the business whereas additionally offering psychological wellness instruments to help their total well being.
Libra was created by Upstreet house owners and craft brewers Mitch Cobb and Mike Hogan’s must socialize with out sacrificing their well being. After two years of analysis and growth and creating a singular non-alcoholic brewing course of, the award-winning Libra Pale Ale launched in October 2020. It was rapidly adopted up by Libra Hazy IPA, Libra Pilsner and Libra Stout. Libra’s innovation within the area has been acknowledged by the worldwide beer and Atlantic Canadian enterprise communities. Libra Pale gained two 2021 World Beer Awards and Mitch Cobb, Co-Founder was named Atlantic Business Magazine’s 2022 Stewart McKelvey Innovator of the Year.
About Upstreet Craft Brewing: Upstreet Craft Brewing is a beverage firm on a mission to refresh the neighborhood with its assortment of craft beer, line of vodka seltzers, craft sodas, and Libra, a model of non-alcoholic craft beer. It was the primary firm on Prince Edward Island to realize B-Corp certification and has three areas throughout two provinces, nationwide distribution on Nicely.ca, drinklibra.ca and is out there at grocery and choose liquor shops throughout the nation.
SOURCE Upstreet Craft Brewing
For additional info: Natasha Compton, BeCurious PR, 902-499-4095, [email protected]
