Firm’s Main Partnership with Atlantic Lottery Drives One other Yr of Scratch’N Win Gross sales Progress
ATLANTA, Dec. 19, 2022 /CNW/ — Scientific Games will proceed to carry the corporate’s high-performance Scratch’N Win video games to Atlantic Lottery gamers within the Canadian provinces of New Brunswick, Prince Edward Island, Nova Scotia, and Newfoundland and Labrador. Atlantic Lottery awarded the corporate a brand new, five-year contract to function its main prompt recreation companion. Beneath the phrases of the settlement, Atlantic Lottery might lengthen the partnership for as much as 5 extra years.
Maureen Wojick, Vice-President of Lottery and Residing Lab for Atlantic Lottery, mentioned, “Scientific Video games has solidified its long-time partnership with Atlantic Lottery, delivering robust and accountable gross sales progress for our Scratch’N Win merchandise and topping our earlier yr by 9.8%. We’re targeted on utilizing the corporate’s analytics and insights to create a Scratch’N Win recreation portfolio that continues to drive efficiency whereas entertaining our gamers with thrilling video games.”
Along with Scratch’N Win video games, the corporate provides and operates the Atlantic Lottery’s built-in central gaming and iLottery system that serves draw, instant-win, sports activities betting, iCasino, and digital prompt recreation content material throughout retail and digital channels. The corporate additionally supplies retail know-how (together with PlayCentral HD participant self-service kiosks, accessible within the provinces of New Brunswick and Newfoundland and Labrador), a participant account administration system and subscription companies. Earlier this yr, the Atlantic Lottery launched a retail modernization venture with Scientific Video games that includes new, superior point-of-sale know-how throughout its community of practically 3,000 retailers.
John Schulz, President, Americas & World Immediate Merchandise for Scientific Video games, mentioned, “Working with a main prompt video games companion that makes use of analytics and insights to help continued progress throughout your entire recreation portfolio is a robust enterprise method. We’re honored to proceed our good work collectively to entertain Atlantic Lottery gamers in New Brunswick, Prince Edward Island, Nova Scotia, and Newfoundland and Labrador.”
One in all Canada’s most progressive lotteries, Atlantic Lottery gives all kinds of participant leisure, together with retail and digital prompt video games, numbers video games and sports activities betting. The Lottery returns 100% of earnings to the provinces to assist fund important companies like well being care, schooling and infrastructure.
The corporate’s relationship with Atlantic Lottery dates again to 1983, leading to a partnership that has stored tempo with know-how developments over the many years and pushed progress throughout the Lottery’s complete portfolio.
With merchandise that generate greater than 70% of world prompt recreation retail gross sales, Scientific Video games is the world’s largest prompt video games creator, producer and companies supplier, and the first supplier to 9 of the High 10 performing prompt recreation lotteries on this planet (La Fleur’s 2022 World Lottery Almanac).
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About Scientific Video games
Scientific Video games is a worldwide chief in retail and digital merchandise, know-how and companies that drive earnings for government-sponsored lottery and sports activities betting packages. From enterprise gaming platforms to thrilling leisure experiences and trailblazing retail and digital options, we elevate play day by day. We’re trade pioneers in information analytics, retail options and iLottery. Constructed on a basis of trusted partnerships since 1973, Scientific Video games combines relentless innovation, efficiency and unwavering safety to responsibly propel the trade ahead. For extra data, go to scientificgames.com.
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