Canada’s spy agency ditches job ads after mixed reviews

Article content material
OTTAWA — Canada’s cyberspy company has modified course on proposed recruitment efforts after focus teams discovered job advertisements had an excessive amount of of a “Massive Brother vibe.”
Article content material
The Communications Safety Institution spent simply over $56,000 earlier this 12 months on analysis from Earnscliffe Technique Group that explored reactions to numerous branding ideas, together with graphic designs that featured large digital camera lenses.
Some focus group contributors informed the researchers that the company’s emblem in the course of a lens evoked “surveillance, a Massive Brother vibe, and that CSE is at all times watching.”
In a press release, the cybersecurity company particularly examined Chinese language-language advertisements as a part of its effort to recruit numerous analysts to watch international intelligence.
After the analysis discovered little consciousness of CSE’s mission amongst potential recruits, it’s pivoting its efforts round a brand new tag line this fall: “A very powerful group you’ve by no means heard of.”
The company says it has grown its workforce by greater than 20 per cent since 2019.