Juul’s checkered e-cigarette journey cut short by FDA ban
(Reuters) – The U.S. Meals and Drug Administration ordered Juul Labs Inc to cease promoting its e-cigarettes in america on Thursday, saying the corporate’s knowledge “lacked ample proof” to indicate its merchandise can be acceptable for the safety of public well being.
The next are vital occasions within the checkered historical past of Juul Labs, which began below the title of Ploom Inc:
Date/Yr Occasion
2007 Product Design graduates of Stanford College,
James Monsees and Adam Bowen, discovered Ploom Inc,
drawing from their thesis challenge on a brand new form
of cigarette.
2012 Ploom introduces a line of vaporizers referred to as
Pax, designed to warmth up loose-leaf tobacco however
as a substitute grew to become enormously widespread as discreet
gadgets for utilizing hashish.
2015 Ploom turns into Pax Labs after promoting the rights
of its merchandise to Japan Tobacco Worldwide,
an investor within the firm.
2015 Pax Labs introduces Juul e-cigarette.
2017 Pax Labs spins out right into a separate firm,
leaving Juul Labs to concentrate on nicotine
e-cigarettes.
Dec. 2017 Juul names former Chobani government Kevin Burns
as its new chief government.
April 2018 The U.S. Meals and Drug Administration says it
has performed an investigation of underage gross sales
of Juul merchandise and writes to Juul requesting
paperwork across the advertising and marketing of its merchandise.
April 2018 Juul proclaims it can take extra decisive motion
by supporting state and federal push to boost
the minimal age to 21+ to buy tobacco
merchandise.
Sept. 2018 Then-FDA Commissioner Scott Gottlieb calls
teenage vaping an “epidemic,” tells Juul and
different e-cigarette makers they’ve 60 days to
submit plans on methods to fight youth use.
Nov. 2018 Juul proclaims plans to drag all flavors from
over 90,000 retail shops besides tobacco, mint
and menthol; the FDA says it can craft related
laws round these flavors. (https://reut.rs/3yd7xTj)
Dec. 2018 Tobacco large Altria Group invests $12.8 billion
in Juul, taking a 35% stake in Juul and valuing
the corporate at $38 billion. (https://reut.rs/3HMAZms)
Sept. 9, The FDA sends warning letter to Juul CEO over
2019 its unproven claims that its merchandise pose much less
hurt than conventional cigarettes.
Sept. 11, Trump administration says it can ban the sale
2019 of most flavored e-cigarettes.
Sept. 25, CEO Kevin Burns steps down. Juul names former
2019 Altria government KC Crosthwaite as CEO. Additionally
suspends all promoting within the U.S. and says it
will chorus from lobbying the Trump
administration. (https://reut.rs/3xSpFR0)(https://reut.rs/3zY5SCp)
Oct. 17, Juul suspends sale of its non-tobacco,
2019 non-menthol-based flavors Mango, Creme, Fruit
and Cucumber in america pending FDA
overview. (https://reut.rs/3OFYEHD)
Oct. 31, Altria says it’s writing down its funding in
2019 Juul by $4.5 billion, citing regulatory dangers.
(https://reut.rs/3bmGxbk)
Nov. 12, Juul to chop practically $1 billion in prices subsequent
2019 yr. (https://reut.rs/3NfoGjI)
Nov. 19, The state of California sues Juul, alleging the
2019 San Francisco firm engaged in a “systematic”
and “wildly profitable” marketing campaign to woo
youngsters to its nicotine gadgets. (https://reut.rs/3HTgXGX)
Jan. 2, Trump administration bans some widespread
2020 e-cigarette flavors together with fruit and mint,
permitting solely menthol and tobacco flavors to
stay available on the market. (https://reut.rs/3bpKkEs)
Jan. 20, Altria takes a $4 billion cost on its
2020 funding in Juul, bringing down the worth of
its funding to $4.2 billion as of the top of
2019. (https://reut.rs/3bh7flv)
Feb. 21, The U.S. Securities and Trade Fee
2020 probes Altria’s funding in Juul. (https://reut.rs/3ncaPQM)
March 12, Juul proclaims co-founder James Monsees to depart
2020 the e-cigarette maker, stepping down as adviser
and board member. (https://reut.rs/3yeQpg6)
April 1, The U.S. Federal Commerce Fee recordsdata a
2020 grievance to power Altria to promote its funding
in e-cigarette maker Juul. (https://reut.rs/3HMuT5y)
July 30, Juul Labs submits a Premarket Tobacco Product
2020 Utility to the FDA for its JUUL System, an
digital nicotine supply system. (https://reut.rs/3bmzwqG)
Aug. 18, The FDA recordsdata Juul’s PMTA for substantive
2020 overview.
Sept. 3, Juul says it can minimize international workforce
2020 considerably and contemplate pulling out of some
European and Asia-Pacific markets. (https://reut.rs/3nctiwq)
Oct. 29, Juul minimize its valuation to about $10 billion from
2020 $12 billion on the finish of final yr because it faces
regulatory scrutiny. (https://reut.rs/3bfVNq9)
Oct. 30, Altria takes one other hit of $2.6 billion to its
2020 funding in Juul. Its stake is now value $1.6
billion. (https://reut.rs/3QJxy3W)
Sept. 9, The FDA says it wants extra time to resolve if
2021 e-cigarette maker Juul and different main
producers can promote merchandise within the United
States.
Feb. 15, A decide on the FTC dismisses a grievance that
2022 the company filed aimed toward requiring Altria to
promote a minority funding in Juul.
April 28, The FDA points a proposal to ban menthol
2022 cigarettes and flavored cigars, a yr after the
company introduced the plan.
June 22, Wall Avenue Journal studies the FDA is making ready
2022 to order Juul to take its e-cigarettes off the
U.S. market.
June 23, The FDA blocks Juul from promoting its nicotine
2022 merchandise in america, after an almost
two-year-long overview of knowledge submitted by the
firm.
June 24, Juul asks a federal appeals court docket to quickly
2022 block the FDA’s order to cease promoting its
e-cigarettes in america, in accordance with
a submitting with the U.S. Courtroom of Appeals for the
D.C. Circuit.
(Reporting by Ananya Mariam Rajesh in Bengaluru; Modifying by Arun Koyyur and Shounak Dasgupta)
