‘Fun and Tasty’ among possible names for McDonald’s Russian successor
(Reuters) – McDonald’s in Russia has registered potential model names for the agency taking up its fast-food eating places there, together with “Enjoyable and Tasty” and “The Identical One”, patent filings confirmed on Friday.
The world’s largest burger chain, with practically 850 eating places in Russia, is promoting as much as one among its native licensees in response to Russia’s navy marketing campaign in Ukraine and the following wave of Western outrage and sanctions.
The corporate mentioned on Friday that the emblems registered with Russia’s Rospatent company, from which it finally deliberate to decide on one model, additionally included “Simply Like That” and “Open Checkout”.
McDonald’s, which owns 84% of its eating places in Russia, is without doubt one of the largest worldwide manufacturers to go away since February.
The eating places that it owns are being bought to Alexander Govor, who runs a franchise operation of 25 eating places. Different franchisees can be given the choice of working underneath the brand new model.
(Reporting by Reuters; Writing by Kevin Liffey; Enhancing by Susan Fenton)
