Bieber-designed Leafs jerseys are selling like crazy
Three weeks in the past, the Toronto Maple Leafs revealed their Subsequent Gen third jersey, which occurred to be designed in collaboration with one in every of their greatest followers in Justin Bieber.
The jersey is the primary in NHL historical past to be reversible, that includes a black and blue coloration mixture on one aspect, and a black and yellow on the opposite. Reactions from followers gave the impression to be combined on social media, however in line with the gross sales numbers, individuals love them.
The truth is, the jersey has reportedly been the very best promoting of any NHL jersey since being launched three weeks in the past.
It goes to point out simply how a lot affect celebrities like Bieber have, and why it is crucial for the NHL to proceed collaborations like this to assist develop the sport even additional.
“My love for the Maple Leafs has all the time been an enormous a part of who I’m, and my ardour for the crew, and the eagerness of thousands and thousands of followers, is stitched into this Subsequent Gen sweater,” Bieber mentioned on the time the jersey was unveiled.
“I’m grateful to the Leafs for the prospect to crew up once more to create one thing so genuine for the crew and its followers.”
Except for being a Leafs megafan, the pop famous person can be good mates with a number of Toronto gamers, particularly Auston Matthews.
The Leafs have worn the sweater as soon as this season, and can proceed to take action sporadically all through the subsequent two campaigns. The 2 sides are already discussing another potential project, in line with Advert Age, which makes a ton of sense given how profitable these collaborations have been.
Whether or not you personally love or hate this jersey, it’s unimaginable to disclaim the truth that the Maple Leafs’ choice to companion with Bieber has already paid off in a serious manner, and can proceed to take action for a while as these gross sales don’t seem like slowing down anytime quickly.
Extra from Yahoo Sports activities
